Two days ago I received a letter from a an org named SOS Children's Village addressed to me on my office address. When I called them to find out how they got my details I learnt that it was a company named Direct Solutions who has SOLD them the information.

But surprisingly when I called Direct Solutions they first said they haven't sold this information, but 2 minutes later said they have given it to SOS at a nominal fee. And the other part is .. they also have obtained my information from another party. And they refused to reveal the name of the party who gave them information. The person who answered the phone said as per the contract they have with the data source they cant reveal the information. I’m sure DS have no clue of how the data source collected the info.

WHAT THE HELL. HOW CAN PEOPLE JUST SELL CONTACT INFROMATION LIKE THIS. I have never signed up with any local agency to receive any newsletters or mailers or anything. Fancy tag line to have ... 'accountable marketing' ...