Found some news in couple of sites about this amazing idea. Basically it's a whole new opening for the advertising industry. You might wonder can there be any 'new' mode for advertising, because the whole world is filled with advertising. Even if you go to a remote villages in deep congo/amazon i'm sure you will find a coca-cola poster .
In the current known methods some people use radio and television as the advertising media. Some stick to posters, flyers etc etc.
Well! In this new method you have to put your posters and stuff on your roof top . What da hell? Who the hell is going to see? Guys did you forget. There are thousands (or is it millions) who are looking down through Google Earth and MSN Virtual Earth. So small size ads won't do. Make sure you paint your ad as big as possible on your roof top.
It sounds like a creazy idea. But I think it Rocks!